Privatejets.com is a marketplace run by Sentient Jet. Sentient Cardholders and Charter Clients have the security of knowing the company is owned by Directional Aviation Capital, a private investment firm whose sole focus is private business aviation.

Directional’s vision and experience bring a unique understanding to financing and enhancing the value of business aviation assets. Unique industry experience enables them to quickly understand Business Aviation Companies and provide the financing and operational strategy needed to take advantage of market opportunities. Directional combines industry specific operational expertise with deployment of its own capital.